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Investment Glossary

Payback Period

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The time it takes for an investment to generate enough returns to cover its cost.

Peer-to-Peer Lending (P2P Lending)

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Individuals lending money directly to businesses or individuals, bypassing traditional banks.

Performance Marketing

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A marketing strategy focused on measurable results such as leads or sales.

Perk

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A reward offered to crowdfunding backers in exchange for their contributions.

Pitch Deck

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A visual presentation that explains a business or investment offering.

Pivot

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A significant change in business strategy to improve outcomes.

Planning

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The preparation phase before a crowdfunding campaign goes live.

Pledge

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A commitment to support a crowdfunding campaign with funds.

Portfolio

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A collection of investments held by an individual or institution.

Pre-Launch

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The preparation phase before a crowdfunding campaign goes live.

Pre-money Valuation

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The estimated value of a company before new investment is received.

Preferred Equity

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A class of ownership that has priority over common stock in dividends and liquidation.

Private Equity

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Investment in private companies, often by venture capital or PE firms.

Private Equity Firm (PE Firm)

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A company that invests in private businesses with the goal of growth and profit.

Private Placement

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The sale of securities to a select group of investors rather than the public.

Pro Rata

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The proportional allocation of shares or investment offerings to existing investors.

Pro-forma

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A financial projection based on hypothetical scenarios.

Project Build

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The development phase of a product or campaign before launch.

Public Company

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A business that has issued shares to the public and trades on a stock exchange.

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