EDUCATION CENTER

A structured effort to raise funds within a set time frame.

The webpage where a crowdfunding project is presented to potential backers.

A promotional video explaining a crowdfunding campaign’s purpose and goals.

A table showing company ownership, including shares, options, and convertible securities.

A metric used in real estate to measure return on investment.

Funds used to acquire, upgrade, or maintain physical assets.

A marketplace where securities such as stocks and bonds are traded.

The hierarchy of financial claims on a company’s assets.

The mix of debt and equity used to finance a company’s operations.

A share of profits that fund managers receive as compensation.

A financial report detailing cash inflows and outflows.

The percentage of customers who stop using a service over a period.

A fee paid to intermediaries for facilitating transactions or sales.

Shares representing ownership in a company, typically with voting rights.

The group of people supporting or engaging with a crowdfunding campaign.

The annualized growth rate of an investment over a given period.

The amount of money given by a backer to a campaign.

The percentage of visitors who take a desired action, such as backing a campaign.

A loan that can be converted into equity at a later stage.

Investment that converts into company shares upon meeting certain conditions.

The process of writing persuasive text for marketing materials.

The amount an advertiser pays for each click on an ad.

The direct costs of producing goods or services.

Raising small amounts of money from a large number of people, typically via the internet.

Assets expected to be converted into cash within a year.

A measure of a company’s ability to pay short-term obligations.

A financial institution that holds and manages assets on behalf of investors.

The cost of acquiring a new customer.

The composition of a company’s customer base.