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Investment Glossary

Elevator Pitch

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A brief and persuasive business summary designed to spark interest quickly.

Email Marketing

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The use of emails to promote a campaign, product, or service.

Engagement

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The level of interaction and involvement from backers or customers.

Equity

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Ownership interest in a company.

Equity Crowdfunding

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A fundraising model where backers receive shares in exchange for investment.

Escrow

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A financial arrangement where a third party holds funds until specific conditions are met.

Executive Plan

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A high-level business strategy document used for decision-making.

Executive Summary

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A condensed version of a business plan highlighting key points.

Exit

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The process by which an investor or founder cashes out of a business, typically through an acquisition or IPO.

Exit Strategy/Liquidity Event

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A planned method for investors to realize their returns, such as selling the company or going public.

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