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Investment Glossary

Deadline

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The final date by which a crowdfunding campaign must reach its goal.

Debt

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Money borrowed that must be repaid, usually with interest.

Debt Crowdfunding

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A funding model where backers provide loans that are repaid with interest, also known as peer-to-peer lending.

Debt Financing

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Raising capital by borrowing money that must be repaid.

Debt-to-Equity Ratio (D/E)

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A measure of a company’s financial leverage, calculated by dividing total debt by total equity.

Deck

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Short for pitch deck, a presentation that outlines a business or campaign to potential investors.

Demo Day

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An event where startups present their business ideas to potential investors.

Demographics

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Statistical data related to a population, such as age, gender, and income, used in marketing.

Depreciation

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The reduction in value of an asset over time due to wear and tear.

Distribution

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The process of delivering products or returns to backers or investors.

Diversification

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A strategy of spreading investments across different assets to reduce risk.

Dividends

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Payments made by a company to its shareholders from profits.

Donation-Based Crowdfunding

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A fundraising model where backers donate money without expecting financial returns.

Draft Mode

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A state in which a crowdfunding campaign is being prepared but is not yet live.

Due Diligence

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A comprehensive evaluation of a business or investment offering before committing funds.

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